Video is everywhere now, and it’s the main format we consume constantly, especially on social media.
So, as a business owner, you absolutely must have video- but like any other digital marketing strategy, your video content must be properly engineered and executed to be as effective as possible.
Whether you are working on a brand overview commercial for your company or a social media livestream to promote your business, professional video production is the most effective way to tell your story.
There are many different types of videos that you can create, and each kind requires specific parameters and formatting in order to perform well.
With the introduction of Youtube, Facebook, and other social media platforms, as well as smartphones, the traditional media world as we knew it no longer exists. We now live in a digital media age which requires an omni-channel media production strategy.
With traditional forms of video production like TV shows or movies, you will not achieve the level of engagement you can with digital media.
The use of smartphones and social media has revolutionized how viewers consume digital media. Scrolling endlessly through content on phone screens is second nature, but what actually stands out and what causes us to engage?
The short answer: Videos with proper storytelling.
No matter what it is you do, your job is to tell your story.
The importance of video for social media is that you can share it across many different platforms with a simple click. With the use of hashtags and other techniques, videos will organically start displaying in front of a larger audience.
It’s now easier to create your influencer marketing campaign using one or two short-form videos (or even live streaming) instead of countless blog posts or articles where you have to spend hours writing. Instead, you could just make a quick explainer video and promote it on Facebook, Youtube, and Instagram.
Listed below are a few basic video production tips for local small business owners. While this does not cover the full scope of video production, you may contact us for a complete video production guide.
Composition refers to the way components of a screen are arranged in a camera frame. Shot composition refers to the arrangement of visual elements to convey an intended message. knowing how to arrange specific shots for specific reasons will have a much greater impact on your audience, keeping them engaged.
Lighting your video production properly adds drama, depth and atmosphere to your story. Cinematic lighting uses techniques like diffusing light, bouncing light, plus adjusting color temperatures. Types of film or cinematic lighting are key lighting, fill lighting, backlighting, side lighting, practical lighting, bounce lighting, soft lighting, and hard lighting.
Sound or audio for your video is as equally as important as shot composition and lighting. If your sound recording does not match your visuals, then it can throw off the message of your video altogether. Sound assists the visuals in delivering the information properly, evoking emotional responses, emphasizing what the viewer feels.
Types of sound include dialogue, sound effects, background noise, ambient noise, soundtracks, and more.
Video editing is the final and most important step to the video production process. The definition of video editing is the arrangement or manipulation of video shots on a timeline. There are many different forms of video editing including: linear video editing, non-linear video editing, assemble editing, insert editing.
Some of the functions included in video editing are: trimming, re-sequencing, frame cropping, blurring, exposure adjustment, cutaways, plus color correction.
Video production can be a complex and lengthy process that requires storytelling, experience in cinematic editing, as well as the ability to be creative with shot composition.
At GoLive Tampa Bay, we tell your story through high performance video and social media marketing using Key Performance Indicators and SEO strategies to grow your brand.
Let us help you use social media and interactive video content to help you build brand awareness, increase your customer base, and connect with your current loyal customers.