why is brand identity so important to small business?

Brand identity is essential because it is the face of your business. It tells people what they can expect from visiting your website and defines how you want to be perceived by those who see it. 

The most successful brands know what their branding goals are, and this should be something all businesses consider when thinking about their brand identity especially small businesses in an AI driven digital business world. Without the proper brand identity, your business will be drowned out by the market noise of your competitors.

A Strong, Consistent, and Recognizable Brand helps to:

The best branding + Design creates conversions

As digital consumers, we “eat with our eyes” first and foremost in today’s online marketplace. 

Many businesses invest all their marketing time and energy into increasing traffic to their website and fail to address and improve the conversion rate once they get there. That is a huge mistake. And it all boils down to strong branding and design that is engineered to convert… or not. 

Ways to develop an effective brand strategy

Before you make any quick moves to monetize your small business, take a moment to contemplate on your brand.  Here are some critical points to address to help you develop a digital marketing brand identity that is all your own:

What is your company's big idea?

What promise are you making to customers? Who are you competing with within this market, and how do your products or services differ from theirs? What problem does your product solve for the customer? How will you stand out from your competitors?

Market Research

What are your customers looking for in a company like yours? What do they value, and why would they buy from you over the competition? Identify key messages to communicate about the business, product, or service.

Who is your target audience?

Why should this person care about what you have to offer? What will compel them to purchase from your company? What is the personality of your brand, and why are these qualities vital for it?

How Can Companies Make Their Brands More Memorable?

Brand recognition is the first step to building trust with customers. Name your company after the product or service you offer. For instance, Apple and Google are both named after their core services.

Consistency: a consistent brand and design across all media channels will help establish your identity.

Repetition of key messages in different ways such as slogans, taglines, or jingles through print ads, TV commercials, social posts will make your brand memorable.

Small Business Brand and Design Elements

This is an excellent time to hire an experienced graphic designer or branding specialist. The logo needs to be memorable, identifiable, and appropriate in size (depending on the medium). Colors, fonts, and other design elements: these must be consistent with your brand characteristics.

This is a big decision as it will need to stand out in marketing materials such as headlines, logos, or product packaging. Keep in mind that you may want a domain name for your business that matches the company name.

Your website should have a strong visual presence to reflect the look and feel of your brand, be easy to navigate for customers, and provide valuable content that builds trust with visitors.

Create a website with relevant content and offer an easy-to-navigate, mobile-responsive experience.

Consider optimizing your profiles on each social site with consistent branding and design depending on what you are trying to communicate or accomplish.

Use social media profiles for Facebook, Twitter, or Instagram to share your latest product news and updates from the company.

Ensure that you have accounts and listings for your business on all vital platforms such as YouTube, as well as directories where you can post videos or information about your products or services. All of the branding must be consistent across all possible channels to make sure every single consumer has the same experience. 

good branding and design is timeless

As you create any new branding, be aware that the work is never truly finished as it will need to evolve as tastes change, or competition moves into the market. Customers are always looking for something better, and the brands that stay ahead of the curve anticipate change to keep up. As long as you make your brand and content as memorable as possible, you will create long lasting connections with your customers.

GoLive Tampa Bay specializes in cutting edge branding and design services. Contact us today to elevate your brand.