Think about the last time you visited someone else’s website. How many pages did you take the time to look at?

The amount of pages a site requires depends on:

• Type of website
• What type of content your website visitor is expecting
• Whether you are a service based business, an e-commerce business, an organization, or perhaps a marketing funnel

When it comes to website design, less is more. The average desktop user that lands on your website visits 2-3 pages within 3 minutes. 

On tablets or phones that number is even lower, coming in at an average of 1-2 pages within a minute or less.

While most beginners in web design believe it’s best to create as many pages as possible, you likely need less thank you think. The more important question to ask yourself is not how many pages you have, but how good the content is on those pages.

How much time do you spend on Facebook, Instagram, Snapchat, or TikTok?

• Seven-in-ten Facebook users say they use the site daily, including 49% who say they use the site several times a day.
• Instagram users spend an average of 53 minutes per day on the app while 500 million IG accounts use Instagram stories every single day!
• As of June 2020, 91.9 million Americans use TikTok every month, and 50 million are on the app every day. 

How valuable do you think that type of traffic would be to your website? 

The answer: Social media integration is one of the most valuable tools and important features you can have on your website.

Picture the internet as if it were the Mall of America.

When you walk into the Mall of America how do you find your way around? You navigate the hundreds of thousands of square feet with the Directory. 

Google is the Directory for the internet. 

Without a properly formatted sitemap, Google won’t know what to tell visitors about your business or where to tell your potential customers to go. 

A sitemap is a blueprint that helps Google easily understand the information, products, and services your offer and directs your best potential customers to your website.

Sitemaps are necessary for indexing content so it can rank higher in search results that are relevant to your business, bringing even more traffic and potential revenue to your website.

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops.

46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktop or laptops.

In 2021, 98.3% of users on Facebook accessed it via smartphones. In the same year, consumer usage of mobile phones went up by 24.5%.

As mobile phones and smart devices continue to take over the market, in our professional opinion, a mobile responsive web design is the only option. This is the way.

Your website visitors prefer site content that is:

• Palatable
• Quickly digestible
• Easy to scan
• Speaks to their specific needs

This means you will need to engineer the copy on your site to include important headlines, bulleted lists, and personalized CTAS that will help drive interest, further engagement, and finally end in conversion.

11-word headlines receive the most shares across Facebook and Twitter.

The title and description are the most common reasons someone chooses to watch a video.

Personalized calls to action (CTAs) increase conversion chances by 202%.

Personalized subject lines boost email marketing open rates by 10-14%.

Whether you’re writing copy for a brand new website or an existing website, great copy is the foundation to your overall marketing efforts. The difference between good and great content is your copy.

A CRM is a Customer Relationship Management tool that helps you:

• Sell more, faster
• Build deeper customer relationships
• Convert more leads into sales
• Provide better customer service
• Increase customer retention
• Boost employee productivity
  
  

Without a CRM system, 79% of all marketing leads are never converted to sales.

We recommend your integrate CRM software into your website to help you manage and improve: lead generation, email marketing, appointment scheduling, social media management, team communication plus so much more.

A competitor SEO evaluation helps you:

• Identify your top competitors
• Research competitive keywords
• Audit backlinks 
• Improve content
• Compare visibility and reach
• Track search engine rankings
  
  

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.

18% of local searches result in a purchase within 24 hours.

A professional SEO evaluation will provide you with valuable insight to help you navigate the overly competitive digital market.

We recommend an SEO evaluation for every website upon the initial design and build, as well as a quarterly and annual report depending on the type of website you have.

Would you like to learn more about Search Engine Optimization? Click here to read more and even receive a FREE SEO Website Audit now. 

The advantages of accepting payments on your website are:

• Increased sales
• Increased speed and convenience of sales
• Reduced transaction costs
• Secured payments
• More payment options for customers
• More appeal for impulse shoppers
• Bigger potential customer base
• Low labor costs
• Gaining an edge over competition
  
  

It’s estimated that there will be 2.14 billion global digital buyers in 2021.

E-commerce accounts for 45 percent of US e-commerce sales.

Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future.

Implementing an online payment system on your website makes conversion simple, fast, easy, and secure for your customers. The more satisfied your customer is with the process of shopping on your site, the more likely they’ll be back to buy more!

No matter the scale of your business or operation, building a website without data analytics and tracking is like driving a car with your eyes closed: You can do it, but it’s highly ill advised and you might come out with a few bumps and bruises, to say the very least!

I don’t know about you, but I keep my eyes open when I’m driving. I like to see where I’m going.  With data analytics you will know where to start and exactly where you are heading.

Implementing data and tracking on your site helps you:

• Utilize insights to increase sales 
• Gain insight on visitor behaviors 
• Improve the user experience
• Drive traffic from top referral sources
• Track e-commerce metrics 
• Track conversions
• Engineer content that converts
• Boost SEO

If you can’t measure it, it doesn’t matter. If you don’t track enough, you won’t learn enough. Simply put, a website requires data analytics and tracking to make informed decisions. 

There are several factors you’ll want to consider when choosing a website design plan: 

• Do you manage your own site?
• What is your budget?
• What is the size of your business or operation?
• What services or products do you offer?
• Will you need to conduct payments online?
• Do you need to integrate any software?

Your answers to these questions will determine which website design plan you will need. 

Yes, for a website design plan there is a design contract to protect both the client and the creative agency building the site. This contract defines the deliverables, timeline, and payment terms. Never pay for a website in full up front before you approve a design mockup, including a wireframe.

No worries! Our team of expert website designers fully evaluate your current website. Then we create a custom design plan to rebuild it. It’s as easy as 1, 2, 3. 

We are here to answer your questions, anytime. But we’d prefer if you contacted us during our normal business hours! Click here to chat with us on Facebook Messenger now.