Your website visitors prefer site content that is:
- Quickly digestible
- Easy to scan
- Speaks to their specific needs
This means you will need to engineer the copy on your site to include important headlines, bulleted lists, and personalized CTAS that will help drive interest, further engagement, and finally end in conversion.
11-word headlines receive the most shares across Facebook and Twitter.
The title and description are the most common reasons someone chooses to watch a video.
Personalized calls to action (CTAs) increase conversion chances by 202%.
Personalized subject lines boost email marketing open rates by 10-14%.
Whether you’re writing copy for a brand new website or an existing website, great copy is the foundation to your overall marketing efforts. The difference between good and great content is your copy.