Before we talk about integrating technology, let's get real about process.

We become frustrated by the idea of technology/software when it is supposed to simplify something that is typically complex then DOESN’T, or when it is supposed to provide convenience when it is actually a nuisance.

The truth is technology will amplify what you already have going on- whether that’s good or bad!

I would make a claim that businesses who do not utilize technology to the best of their ability don’t make the leap because either:

1. their business doesn’t have a solid enough foundation yet in understanding their process and CCPs for any number of reasons, OR

2. they have created a manual system that works for them already and are skeptical that making the additional time and energy investment in tech will make them better. While they seem to have a grasp on process and analog data, they are not digitally integrated.

The thing is, in order to really get the best out of technology, before you even think about technology, you have to have a firm understanding of the mechanics of your business process first, ideally your business operations are already in good order, and in order to know that, you absolutely need to be collecting some form of data!

You need a period of time where you iterate, measure critical control points, gauge customer satisfaction and retention, then adjust and improve and keep iterating and measuring consistently.

When and how to use and integrate technology should typically come after you have solidified your process from both the customer front end experience as well as the operational back end in this manner, collecting data and making calculated improvements.

Ensuring that your business can execute a full transactional cycle successfully and can be measured from start to end is the first step.

THEN, add technology.

If you are business owner 1, I’d suggest you work on dialing in process and measuring for a period of time before even thinking about tech. Prioritize measuring your data first, and learning how to use it.

If you are business owner 2, I’d say you are in the best shape possible to make the investment into implementing technology to see exponential growth.

🥪 and now if you’ll excuse me,
it’s time for my Turkey Club 😋